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The New British Project
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Cookie Policy

How cookies work on The New British Project

This Cookie Policy explains how The New British Project Learning Ltd uses cookies and similar technologies on our website, how you can control them, and how your preferences affect analytics and advertising features.

Quick actions

You can change cookie categories at any time. Essential cookies remain enabled to keep the site working and to store your consent choice.

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What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your choices, keep sessions secure, and understand how visitors use pages. Some cookies are set by us (first-party cookies) and some are set by partners we use for analytics and advertising (third-party cookies).

We also use similar technologies such as tracking pixels and conversion event tags when you have consented to marketing or analytics cookies. These technologies help measure site performance and campaign effectiveness.

Who controls cookies?

You control non-essential cookies using the cookie banner and the preferences panel. You can also manage cookies in your browser settings. If you delete cookies or use a new device, you may be asked again to choose your preferences.

Tip
If you reject non-essential cookies, the site will still work, but some measurements and personalised advertising features will be disabled.

Cookie categories on this website

We group cookies into three categories. This structure is reflected in our consent banner so you can accept all cookies, reject non-essential cookies, or manage categories individually.

Category 1

Essential cookies

Always on

Purpose: core site functionality, security, and session management. These cookies help keep the site stable and store your cookie choices.

Examples: session_id, csrf_token, cookie_consent_status
Consent required: No
Retention: Session duration or up to 12 months for preference storage
Category 2

Analytics cookies

Purpose: measuring traffic, user behavior, and site performance. Analytics helps us understand which pages are useful and where learners may need clearer navigation.

Tool: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes (activated only after you accept)
Retention: Up to 14 months
Category 3

Marketing and advertising cookies

Purpose: remarketing, personalised ad delivery, and conversion tracking. These cookies are used only after you opt in and help us understand which campaigns lead to registrations.

Consent required: Yes (activated only after you accept)
Retention: Up to 540 days (Google Ads default)

Marketing cookies and advertising disclosures

If you accept marketing cookies, we may use advertising partners to show relevant messages to people who have visited our website. These disclosures explain what that means.

Third-party ad serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt out from personalised advertising

You may opt out of personalised advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.

Cookie preference management

Use the link below to open the cookie preferences panel and manage categories:

Privacy Policy details
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